Meaningful play

Abracademy's corporate workshops ignite belief and wonder, and change mindset.

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What we do and how we do it

Magic is much more than rabbits in hats and disappearing pens, though our tricks are impressive and wow inducing! Abracademy uses magic as a tool to help people grow and develop, a way of breaking down barriers, reaching emotions and connecting so that the real magic happens between people –  our corporate workshops use magic to change mindset through meaningful play.

The workshops, all grounded in our Magic Mindset, are designed to unlock the potential of individuals and teams in the work place, giving people the ability to see the world in a new way – making the impossible, possible.

Magic is the tool we use to deliver team building and skills development, with the far reaching and impactful outcomes of Belief, Wonder and a Magic Mindset.

Get in touch to find out more: anne@abracademy.com

We've worked with

Watch this short movie to see corporate workshops in action!

Our Workshops

Team magic

Our most transformative workshop. Teams learn and grow together through creating some incredible magic (literally) but more importantly finding their own magic! We will reveal hidden secrets for improved team connection and the unseen marvels of increased communication skills. This workshop provides a fun, surprising and unifying experience which ends in a mind-blowing magic show. Ta-dah.


"Abracademy is a brilliantly different approach to creativity and team building."

-Jack Wood Account Manager at Twitter


Create magic

In our creativity and innovation workshop we help groups uncover a positive way of thinking that allows them to dream big and make the seemingly impossible, possible. It’s a crafted mix of play, practice and performance that gets teams thinking more creatively and positively. Huzzah.

"Abracademy teaches magic to businesses to “help them become extraordinary. The process of inventing new tricks and performing magic is all about innovation and experience design, and it’s a highly iterative and experimental method of problem solving through cycles of making, testing and learning."

-Tim Malbon, Founding Partner at MadebyMany

Inner magic

Magic for public speaking and communication is very effective. In this workshop we teach you how to better communicate with others and an audience. We explore the tricks that make magicians super performers and use experience based learning to help you discover your own technique. We’ll teach you showmanship, storytelling, attention control, whole person speaking, confidence and a couple of killer tricks. It is magic after all.

"I made some real learnings to improve my presentation and communication skills and what is more I learnt 'magic'. My manager and my children are both impressed - win/win"

- Kieren McKenna, Senior Project Manager at NandosUK

Meet the Abracademy team

We have a powerful and diverse team of magicians, facilitators, thinkers, and doers.

Lizzie Dyson
Social Media Content
AKA Social Sorcerer

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Will Reynolds
Product Manager

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Anne Brassier
Senior Product Manager
AKA Cosmic Creeper

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Rubens Filho
Co-founder & CEO
AKA Director of Spells

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Alex Pittas
Facilitator and Head Magician
AKA Mr Magic

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Priya Ghai
Learning Designer & Facilitator
AKA Mind Master

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Sam Richards
Creative Content
AKA Arcanist

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Say hello!

Email anne@abracademy.com or fill in the contact form below.

Dear Abracademy...